Direct Bookings

 

Boost Your Direct Bookings and Maximize Your Airbnb Guests' Potential!

Attention, short-stay accommodation owners! Are you looking to reduce your reliance on platforms like Airbnb and increase direct bookings for your property? Here's how you can take proactive steps to achieve that goal while turning your existing Airbnb guests into repeat direct customers.

 

Build a Memorable Brand Experience

Make your guests remember you! A unique, personalized stay experience—complete with thoughtful touches like welcome gifts, handwritten notes, or local recommendations—leaves a lasting impression. Guests who love their stay are more likely to book with you directly next time!

 

Leave Them Wanting More (and Knowing How to Find You)

Use your Airbnb stays to subtly introduce guests to your direct booking options. Some ideas:

Include a business card or branded materials in the welcome package with your website, email, and social handles.

Provide an incentive for future stays booked directly (e.g., a discount or free upgrade).

Pro Tip: Many OTAs discourage direct promotion on their platform, but adding branded elements inside the home or post-stay communication is fair game.

 

Shine Online

Having a professional and user-friendly website is key to attracting direct bookings. Ensure your site:

Showcases high-quality photos and glowing reviews.

Includes a secure, simple booking process.

Features irresistible offers or exclusive perks for booking directly.

Bonus tip: Optimize your website for mobile use since most travelers browse and book on their phones!

 

Connect & Build Relationships

Leverage email marketing and social media to nurture relationships with past guests. A quick "Thank You for Staying!" email after check-out can include a reminder of direct booking perks or an exclusive returning guest offer.

 

WOW Them During Their Stay

Happy guests = loyal guests. By exceeding their expectations, you’re laying the foundation for a lifetime connection. Don't hesitate to ask for feedback and make guests feel heard—this builds trust and increases their likelihood of coming back.

 

What strategies have worked for you to drive direct bookings? Let’s share and grow together! Drop your ideas below or DM us for personalized tips on turning your property into a direct booking powerhouse.

Seren Short Stays